Effective Date: 3rd July 2025

Safe Response – Emergency Vehicle Conversions ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website conversions.saferesponse.co.uk, contact us, or use our services.

1. What information we collect

We may collect and process the following types of personal data:

  • Contact information: name, email address, phone number, organisation or company name, and job title.

  • Communication details: any information you provide when you contact us via forms, email, phone, or other means.

  • Project information: details regarding your vehicle conversion or installation requirements.

  • Technical data: IP address, browser type, operating system, referring URLs, and website usage data collected via cookies (see section 6).

  • Payment information: if you purchase products or services, payment details may be processed securely via third-party payment processors.

2. How we use your information

We use your personal data to:

  • Respond to enquiries, bookings, or quote requests

  • Provide and manage our services to you

  • Process payments and fulfil contractual obligations

  • Communicate with you about projects, updates, and relevant services

  • Improve our website, products, and services

  • Comply with legal obligations and protect our business interests

3. Legal basis for processing

Under UK GDPR, we process your personal data based on:

  • Contractual necessity: to perform services you request

  • Legitimate interests: to operate, grow, and manage our business effectively

  • Legal obligation: to comply with applicable laws and regulations

  • Consent: where required, such as for marketing communications

4. How we share your information

We do not sell your personal information. We may share it with:

  • Service providers and contractors who assist in delivering our services (e.g. IT support, payment processors, couriers)

  • Professional advisers (accountants, insurers, legal consultants)

  • Authorities where required by law

All third parties are required to respect the confidentiality and security of your data and act in accordance with data protection laws.

5. Data retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

6. Cookies and tracking technologies

Our website uses cookies to:

  • Enable core functionality

  • Analyse website usage to improve performance

  • Remember your preferences

By using our site, you consent to the use of cookies. You can adjust your browser settings to refuse cookies, but some site features may not function correctly.

7. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no data transmission over the internet is 100% secure.

8. Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data where applicable

  • Object to processing in certain circumstances

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please contact us using the details below.

9. Links to other websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any personal information.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date noted.

11. Contact us

For any questions regarding this policy or your personal data, please contact:

Safe Response – Emergency Vehicle Conversions
Email: conversions@saferesponse.co.uk
Phone: 01803 365999